A one day training course
to help you truly deepen
your knowledge of the media.

email for the next London date

TCPA 17 Carlton House Terrace, London SW1Y 5AS

For bookings and info:
T: 0207 324 4774
E: jelliott@talkaction.org

"Extremely useful to get in a room and discuss what works around the media. Talk Action provides this in a down-to-earth and effective way."
Terry Macalister,
The Guardian

Rob Jackson

Facilitated by:

Matthew Davis

As Founding Director of 3C Consult Create Communicate, Matthew Davis has worked with, among others, Save the Children, Comic Relief, BBC Media Action, Scope, the Marine Conservation Society, EDF Energy, South Downs National Park Authority, and Friends of the Earth. He is also a guest lecturer in environmental communications at Birkbeck University.

Before setting up 3C Matthew worked at the World Wildlife Fund (WWF) for eight years, as Climate Change and Marine Campaigns Director, Communications Director for WWF's global species programme and Head of Press & Campaigns.

The media can be you and your organisations greatest ally; if you know how to use it. This advanced media training course will look at how to make that happen for you. It will show you how to structure a media strategy that will get people on side with your campaign and organisation, even when dealing with a broad and diverse audience.

Delegates will learn how to create a media strategy using all of the tools available to them in terms of print media, broadcast and social media. There will be tips from an experienced trainer and you will have a space to discuss the experience of your peers filling the day with practical exercises, role playing scenarios and get hands on experience of how to create media strategies.

This short course will give you all the understanding you need to be a successful campaigner for your organisation. We will also focus on crisis management and look at how to turn a negative into a PR storm. This course will enable you to have better relations with the media and give you the skills to create media strategies/campaigns that will be remembered in years to come.

The training day includes:

• Understanding complex audiences and what drives them
• Getting your message across concisely
• Creating new and exciting angles
• How to keep control of interviews
• Crisis management- what to do in case of an emergency
• Using reactive situations to your advantage
• Understanding Integrated Communications
• Developing sophisticated monitoring and evaluation of your media presence

Who should attend?
This course is perfect for anyone who has had prior experience with the media and it follows on brilliantly from our Media Training (Public Sector, Charities, NGOs and Social Enterprises), although it is not a prerequisite. It is perfect for anyone in the Public Sector, Charities, NGOs, Social Enterprises, or NHS staff.

If you are a media officer for your organisation or someone trying to develop a campaign (internal or external), this course will give you the answers you need.

Offer Book your place before 4th January 2020 and get at 2019 prices!
£489: Corporates & Large Businesses
£363:Large Charities, Public Sector and Small Businesses
£242: Smaller charities (under 15 staff) and Individuals

Tailored courses/in-house courses can be arranged for groups at a date and location to suit you.

Concessionary rates are available for students, pensioners and the unemployed. Please contact jelliott@talkaction.org for further details.

Prices include a hot Mediterranean buffet lunch, Fair Trade refreshments and networking time.
For bookings and information please contact Jonathan on:
Tel: 0207 324 4774
Email: jelliott@talkaction.org

This brand new course has been developed using attendees feedback from our Media Training Course.