A day of practical media training to give you the tools to successfully promote your work and your organisation.
Wednesday 7th October 2020
The Melting Pot, 4th floor, 5 Rose St, Edinburgh EH2 2PR
For bookings and info:
T: 0203 488 7010
100% of delegates of the last course thought it was 'Good' or 'Excellent'
As Co-Director of m2 real change consultants, Matthew Davis has worked with Comic Relief, 10:10, King’s Fund, Growing Communities, Reprieve, Overeseas Development Institute, Environmental Defense Fund, Health Poverty Action and others.
Before becoming a consultant, Matthew worked for global environment NGO WWF for eight years, as Climate Change and Marine Campaigns Director, Communications Director for WWF's global species programme, and Head of Press & Campaigns.
For three years Matthew was a guest lecturer in environmental communications at Birkbeck University and he is also a published songwriter and young person's writer.
Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.
During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.
The training day includes:
• What makes a story; when and where to place stories
• Knowing your audience
• Accessing, influencing and inspiring different demographics
• Messaging methods to feel confident in constructing media stories
• Media processes as you develop and ‘sell’ your story
• Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
• Social & digital media as a messaging and campaigning tool
• Dealing with negative media (crisis management)
• Feeling confident in developing and evaluating a media plan
Who should attend:
The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.
20% OFF this course when booked together with Social Media Training
£489: Large Businesses
£363: Large Charities, Public Sector and Small Businesses
£242: Smaller Charities (under 15 staff) and self-funded individuals.
Prices include a fabulous hot buffet lunch, Fair Trade refreshments and networking time.
Concessionary rates for the unwaged and discounts for students are available.
Bespoke Courses can be arranged for groups at a date and location to suit you. Make an enquiry here: firstname.lastname@example.org
For bookings and information please contact us on:
Tel: 0203 488 7010
Informative, fun, useful!
Informative, thought provoking and confidence building.
Training on messaging and communication was spot on. I now have a tool for life for future communications plans.
A greater understanding of working with the media. Very informative.