Everything you wanted to know about social media but were afraid to ask!

Date
Wednesday 13th June 2018
10.00-16.00

Location
The Melting Pot, 5 Rose St, Edinburgh,EH2 2PR

Bookings and info:

T: 0207 324 4775
E: training@talkaction.org

Join us on one of the most comprehensive social media courses in the UK.


Karen
Facilitated by:

Karen Ackerman

Karen trained as a journalist, starting her career at BBC Five Live. Having moved to television, she then built up a career in children’s production at the BBC including making short films for Record Breakers and producing Blue Peter.

Karen offers training, consultancy and production to help charities, voluntary organisations and community groups to gain the digital media skills they need to tell their stories with the most impact. She is also Head of communications for a charity that supports seriously ill children, Camp Simcha
She then spent three years working for the BBC Academy, the largest and most prestigious training department in the UK media sector, running an innovative project to help BBC staff learn new skills by working with charities and other non profits and helping them with their media.

Karen has a Masters in Digital Media with distinction with a specialty in digital media for non-profits.

The social media revolution is here. Whether it’s a mystery to you or you want to share your experience, this session will challenge, inspire and enthuse you to take action and go social. This interactive course will help you understand the landscape of social media and plan an approach that empowers and excites the people you want to engage.

You’ll explore social media, how it can work well, how to create engaging and shareable content and how to fix things when they go wrong. There will be lots of opportunity to discuss how you currently use social media and give you a chance to step back and really examine how to get the most from all platforms.

The course will cover:

• What is social media?
• Why use social media
• How to engage your audience
• What to include in a social media strategy
• How to enhance your marketing
• How to create engaging content
• How to plan your content effectively
• Creating a social media policy
• Measuring what works and what doesn’t

The day includes plenty of group work, exercises and discussion – you definitely won’t be staring at power point all day. You’ll also be given lots of opportunities to discuss your own experiences and develop personal strategies to aid your work.

If you have one, you are welcome and encouraged to bring your own laptop, tablet, smartphone or any device you use for your social media. You will be practicing live exercises on the day.

Who should attend this course?

This course is designed for both experienced and novice social media users. Whether you’re just about to launch a social media strategy or you want to add new skills, you’ll find this course is for you. What this course won’t include is how to create different kinds of social media accounts, but we will discuss which networks are best suited to your needs. We’ll also direct you to the online instructions & films if you’ve not yet created Twitter/Facebook/Instagram/etc accounts.

Costs

20% OFF this course when booked together with Media Training (14th June 2018)

£425: Large Business/Corporate
£338: Large charities and business (over 15 staff) and public sector
£195: Smaller charities (under 15 staff) and self-funded individuals.

Concessionary rates might be available for unwaged people. Please contact training@talkaction.org for further details.
Tailored courses can be arranged for groups at a date and location to suit you.
Prices include a hot Mediterranean buffet lunch, Fair Trade refreshments and networking time.

For bookings and information please contact:
Tel: 0207 324 4775
Email: training@talkaction.org

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Really accommodating, open, honest, friendly - Rob works hard top provide a good interactive delivery.
The quality of his materials was outstanding and the delivery was extremely engaging.
Rob generated much interest from the audience and interacted very well with them. Warmly recommended.