Media Training

 

A day of practical media training to give you the tools to successfully promote your work and your organisation.

Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda, positively promotes your organisation and improves public relations.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaign.

The training day includes

  • What makes a story; when and where to place stories
  • Knowing your audience
  • Accessing, influencing and inspiring different demographics
  • Messaging methods to feel confident in constructing media stories
  • Media processes as you develop and ‘sell’ your story
  • Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
  • Social & digital media as a messaging and campaigning tool
  • Dealing with negative media (crisis management)
  • Feeling confident in developing and evaluating a media plan

Who should attend

The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.

Course resources

Meet the trainer

Matthew Davis

As Co-Director of m2 Real Change Consultants, Matthew Davis has worked with Comic Relief, 10:10, King’s Fund, Growing Communities, Reprieve, Overeseas Development Institute, Environmental Defense Fund, Health Poverty Action and others.
Before becoming a consultant, Matthew worked for global environment NGO WWF for eight years, as Climate Change and Marine Campaigns Director, Communications Director for WWF's global species programme, and Head of Press & Campaigns.
For three years Matthew was a guest lecturer in environmental communications at Birkbeck University and he is also a published songwriter and young person's writer.

 

Thinking bigger?

Bespoke versions of this course can be delivered at a date and locaton to suit you. Find out more about our bespoke and in-house training or get in touch to discuss your requirements.

Enquire about our Media Training course

There are currently no scheduled public dates for this course

Please get in touch with us for more details on how you can attend.


Any questions? Want to know more?

We’re always happy to answer any questions about our course. Drop us a line on training@talkaction.org or call us on 0203 488 7010.