Media Training


A day of practical media training to give you the tools to successfully promote your work and your organisation.

Participants will understand how to prepare and package media stories and examine any issues that might arise. You will learn how to communicate your story in a way that sets the media agenda and positively promotes your organisation.

During the day you will look at how to make the media work for you. You will understand how media and journalism can increase the success of your campaigns, programmes or projects.

"Informative, thought-provoking and confidence building"

Catriona Hay (Hampshire Council)

The training day includes

  • What makes a story; when and where to place stories
  • Knowing your audience
  • Accessing, influencing and inspiring different demographics
  • Messaging methods to feel confident in constructing media stories
  • Media processes as you develop and ‘sell’ your story
  • Writing skills (press releases, comment pieces, newsletters, publicity & letters to the editors)
  • Social & digital media as a messaging and campaigning tool
  • Dealing with negative media (crisis management)
  • Feeling confident in developing and evaluating a media plan

New for 2022 – free follow-up session!

Every course now includes the option of a 90mins follow-up session on Zoom. You will have the opportunity to discuss your recent experiences, be given time to practice what you’ve learned, and get feedback.


"Loads of information and advice packed into a friendly day "

Lauren Darn (Yorkshire Wildlife Trust)

Who should attend

The course is designed for people working at local, national or international level. The programme will help local government, not-for-profit, NGOs, Social Enterprises, NHS staff or a business looking to maximise the impact of their media activity. Whether you’re an experienced media officer looking for new ways to work or you’re looking to start a new media campaign, this day will give you the support you need.

"Very pleasant, informative & practical…from media expert"

Yasmin Duncan (Edinburgh Voluntary Organisations Council)

Course resources

Meet the trainer

Matthew Davis

Since setting up as a consultant five years ago, Matthew Davis has worked with Comic Relief, the King’s Fund, IWM, Clore Social Leadership, Gingerbread, Leap Confronting Conflict and many others.
Before becoming a consultant, Matthew worked for global environment NGO WWF-UK for eight years; his roles included Head of Press & Campaigns, Climate Change Campaign Director and Communications Director for WWF's global species programme.
For three years Matthew was a guest lecturer in environmental communications at Birkbeck University and he is also a published songwriter (EMI).


Thinking bigger?

Bespoke versions of this course can be delivered at a date and locaton to suit you. Find out more about our bespoke and in-house training or get in touch to discuss your requirements.

Book your place today

Places are available on these public courses. You can book your place immediately with a secure payment by credit or debit card. Alternatively, we can send you an invoice.

If you have any questions, please don't hesitate to get in touch before booking.

21 June 2022 • Zoom webinar, Online


The numbers below include tickets for this event already in your cart. Clicking "Get Tickets" will allow you to edit any existing attendee information as well as change ticket quantities.
Large Business
£ 399.00
Large Charities, Public Sector and Small Businesses
£ 279.00
Smaller Charities (under 15 staff) and self-funded individuals
£ 199.00

Any questions? Want to know more?

We’re always happy to answer any questions about our course. Drop us a line on or call us on 0203 488 7010.